When users take control: Managing the dark side of customer co-creation

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Publication year
2013
Author(s)
Gatzweiler, A.
Blazevic, V.
Piller, F.
Source
The Ispim Magazine, 3, 3, (2013)
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Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/121513   https://hdl.handle.net/2066/121513
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