The intended and unintended effects of advertising on children
until further notice
Malden, MA : Wiley-Blackwell
InValdivia, A.N. (ed.), The international encyclopaedia of media studies, pp. 5:2:27
Part of book or chapter of book
Display more detailsDisplay less details
SW OZ BSI CW
Valdivia, A.N. (ed.), The international encyclopaedia of media studies
SubjectCommunication and Media
The effects of advertising on children have often been divided into two general types: intended effects (e.g., children's brand awareness, preferences, and purchase requests) and unintended effects (e.g., materialistic orientations, parent-child conflicts, and unhealthy eating habits). The first part of this chapter discusses theories of advertising processing. The second part reviews the literature on intended and unintended advertising effects. The third part addresses the factors that may moderate advertising effects, focusing on the role of children's development and parental communication. Finally, we discuss the social significance of the conclusions that emerge from the literature.
Upload full text
Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.