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Now showing items 1-5 of 5

Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement

Davis, S.W; Horváth, C. ; Gretry, A. ; Belei, N.V.T.

2019, Article / Letter to editor (Journal of Business Research, vol. 100, (2019), pp. 150-164)
Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets

Horvath, C. ; Adiguzel, F.

2018, Article / Letter to editor (Journal of Business Research, vol. 86, (2018), pp. 300-310)
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media

Gretry, A. ; Horvath, C. ; Belei, N.V.T. ; Riel, A.C.R. van

2017, Article / Letter to editor (Journal of Business Research, vol. 74, (2017), pp. 77-89)
Mechanisms for stakeholder integration: Bringing virtual stakeholder dialogue into organizations

Driessen, P.H. ; Kok, R.A.W. ; Hillebrand, B.

2013, Article / Letter to editor (Journal of Business Research, vol. 66, iss. 9, (2013), pp. 1465-1472)
Country-image discourse model: Unraveling meaning, structure, and function of country images

Brijs, K. ; Bloemer, J.M.M. ; Kasper, J.D.P.

2011, Article / Letter to editor (Journal of Business Research, vol. 64, iss. 12, (2011), pp. 1259-1269)

Now showing items 1-5 of 5