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Showing 6 out of a total of 6 results for collection: Nijmegen School of Management. (0.001 seconds)

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The effects of symbolic congruencies on brand attitudes

Bloemer, J.M.M. ; Zhang, J. ; Birgelen, M.J.H. van ; Kasper, H.

2012, Article in monograph or in proceedings (, pp. 32)
The impact of value congruence on affective commitment: examining the moderating effects of preference for consistency, switching costs and demographic characteristics

Zhang, J. ; Bloemer, J.M.M. ; Kasper, J.D.P.

2009, Article in monograph or in proceedings (Quis 11)
The importance of symbolic congruences for consumer attitudes towards brands: an examination of self-, personality- and value congruence

Zhang, J. ; Bloemer, J.M.M. ; Kasper, J.D.P.

2009, Article in monograph or in proceedings (EMAC 2009)
The Impact of Value Congruence on Consumer-Service Brand Relationships

Zhang, J. ; Bloemer, J.M.M.

2008, Article / Letter to editor (Journal of Service Research, vol. 11, iss. 2, (2008), pp. 161-179)
The effect of service-brand value congruence on consumer behaviour in the service market: direct or indirect value congruence?

Zhang, J. ; Bloemer, J.M.M.

2006, Article in monograph or in proceedings (Abstracts, pp. 188)
Developing and validating a multidimensional Service-Brand Values Scale

Zhang, J. ; Bloemer, J.M.M.

2005, Article in monograph or in proceedings (Abstracts, pp. 168)

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