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Showing 5 out of a total of 5 results for collection: Nijmegen School of Management. (0.029 seconds)

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Brand Extensions: A Manager's Perspective

Nijssen, E.J. ; Agustin, C.

2005, Article / Letter to editor (Journal of Brand Management, vol. 13, iss. 1, (2005), pp. 33-49)
Modeling competing relational mechanisms in unconventional B2B markets

Agustin, C. ; Singh, J.; Nijssen, E.J.

2004, Article in monograph or in proceedings (Agustin, C.; Singh, J.; Nijssen, E.J. (ed.), Modeling competing relational mechanisms in unconventional B2B markets)
The role of branding in Business to Business Markets: motivations, forms and influences

Agustin, C.

2001, Article in monograph or in proceedings (EMAC Doctoral Colloquium)
The role of branding in Business to Business Markets: Motivations, forms and influences

Agustin, C.

2001, Conference lecture
THE ROLE OF INDUSTRIAL BRANDING IN BUSINESS TO BUSINESS MARKETING.

Agustin, C.

2000, Conference lecture

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Journal of Brand Management (1)

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Marketing - t/m 2007 (5)

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