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Samen sterker. Waardecreatie door associatieve merkallianties
Pelle, H.S.
;
Zijl, R.M.H.J. van
2004, Part of book or chapter of book (Varwijk, W.G.J.M.; Zijl, R.M.H.J. van (ed.), Strategie moet je samen doen. Liber Amicorum voor Prof.dr. A.E. Vandenput, pp. 113-124)
Strategie moet je samen doen. Visies op strategisch management uit theorie en praktijk.
Varwijk, W.G.J.M.
;
Zijl, R.M.H.J. van
2004, Book editorial
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Zijl, R.M.H.J. van (2)
Pelle, H.S. (1)
Varwijk, W.G.J.M. (1)
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Book editorial (1)
Part of book or chapter of book (1)
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2004 (2)
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Marketing - t/m 2007 (2)
Strategie - t/m 2007 (1)
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