Potentials and limitations of mobile eye tracking in visitor studies: Evidence from field research at two museum exhibitions in Germany
Source
Social Science Computer Review, 31, 1, (2013), pp. 103-118ISSN
Publication type
Article / Letter to editor

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Organization
SW OZ RSCR CAOS
Journal title
Social Science Computer Review
Volume
vol. 31
Issue
iss. 1
Languages used
English (eng)
Page start
p. 103
Page end
p. 118
Subject
Anthropology and Development StudiesAbstract
The main goal of this article is to demonstrate the potentials and limitations of mobile eye tracking (MET) in visitor studies and other social science research. We provide empirical examples of MET research in the context of a comparative study of two exhibitions at two museums in Germany. The article underlines the potentials of MET in combination with other methods and in comparison with conventional forms of observation and interviewing. On the basis of our case material we provide recommendations for social scientists who consider integrating mobile eye-tracking in their field research.
This item appears in the following Collection(s)
- Academic publications [204996]
- Faculty of Social Sciences [27347]
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