Message frame and self-efficacy influence the persuasiveness of nutrition information in a fast-food restaurant
Publication year
2013Number of pages
5 p.
Source
Food Quality and Preference, 29, 1, (2013), pp. 1-5ISSN
Publication type
Article / Letter to editor
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Organization
SW OZ BSI CW
Journal title
Food Quality and Preference
Volume
vol. 29
Issue
iss. 1
Languages used
English (eng)
Page start
p. 1
Page end
p. 5
Subject
Communication and MediaAbstract
The present study investigated the persuasiveness of gain- and loss-framed information recommending healthier choices in fast-food restaurants. Visitors of two fast-food restaurants (N = 235) filled in a questionnaire concerning their fast food choices and received gain-or loss-framed nutrition information. The data revealed that gain- and loss-framed nutrition information were not differently persuasive, but that participants' self-efficacy to choose healthy products influenced the effect of framing. Specifically, for participants high in self-efficacy, the gain-framed message resulted in more positive attitudes towards healthy eating and stronger healthy eating intentions than the loss-framed message. However, for participants low in self-efficacy, the loss framed message resulted in stronger intentions than the gain-framed message. The study thus provides evidence for the role of self-efficacy as a potential moderator of the effects of framed nutrition information in a field setting.
This item appears in the following Collection(s)
- Academic publications [244262]
- Electronic publications [131246]
- Faculty of Social Sciences [30036]
- Open Access publications [105260]
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