Great expectations: Neural computations underlying the use of social norms in decision-making
Source
Social Cognitive and Affective Neuroscience, 8, 3, (2013), pp. 277-284ISSN
Publication type
Article / Letter to editor
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Organization
SW OZ BSI SCP
Journal title
Social Cognitive and Affective Neuroscience
Volume
vol. 8
Issue
iss. 3
Languages used
English (eng)
Page start
p. 277
Page end
p. 284
Subject
Behaviour Change and Well-beingAbstract
Social expectations play a critical role in everyday decision-making. However, their precise neuro-computational role in the decision process remains unknown. Here we adopt a decision neuroscience framework by combining methods and theories from psychology, economics and neuroscience to outline a novel, expectation-based, computational model of social preferences. Results demonstrate that this model outperforms the standard inequity-aversion model in explaining decision behavior in a social interactive bargaining task. This is supported by fMRI findings showing that the tracking of social expectation violations is processed by anterior cingulate cortex, extending previous computational conceptualizations of this region to the social domain. This study demonstrates the usefulness of this interdisciplinary approach in better characterizing the psychological processes that underlie social interactive decision-making.
This item appears in the following Collection(s)
- Academic publications [246515]
- Electronic publications [134157]
- Faculty of Social Sciences [30494]
- Open Access publications [107688]
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