Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries

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Publisher’s version
Publication year
2013
Author(s)
Hooft, A.P.J.V. van
Mulken, M.J.P. van
Nederstigt, U.
Publisher
Wiesbaden : Springer
ISBN
9783658023645
In
Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV). The changing roles of advertising, pp. 351-364
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/116398   https://hdl.handle.net/2066/116398
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