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Publisher’s version
Source
European Journal of Marketing, 46, 3/4, (2012), pp. 331-356ISSN
Publication type
Article / Letter to editor
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Organization
Marketing
Journal title
European Journal of Marketing
Volume
vol. 46
Issue
iss. 3/4
Languages used
English (eng)
Page start
p. 331
Page end
p. 356
Subject
Responsible OrganizationThis item appears in the following Collection(s)
- Academic publications [238441]
- Electronic publications [122508]
- Nijmegen School of Management [18274]
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