Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Source
Marketing Science, 32, 1, (2013), pp. 127-152ISSN
Publication type
Article / Letter to editor
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Organization
Marketing
Journal title
Marketing Science
Volume
vol. 32
Issue
iss. 1
Languages used
English (eng)
Page start
p. 127
Page end
p. 152
Subject
Responsible OrganizationThis item appears in the following Collection(s)
- Academic publications [238426]
- Electronic publications [122508]
- Nijmegen School of Management [18274]
- Open Access publications [97504]
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