Customer demotion in hierarchical loyalty programmes
Source
The Service Industries Journal, 34, 11, (2014), pp. 922-937ISSN
Annotation
05 juni 2014
Publication type
Article / Letter to editor
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Organization
Marketing
Journal title
The Service Industries Journal
Volume
vol. 34
Issue
iss. 11
Languages used
English (eng)
Page start
p. 922
Page end
p. 937
Subject
Responsible OrganizationThis item appears in the following Collection(s)
- Academic publications [242767]
- Electronic publications [129605]
- Nijmegen School of Management [18513]
- Open Access publications [104189]
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