The interplay between outbound team strategy and market information processing in the course of ‘really new’ NPD projects

Find Full text
Thumbnail
Fulltext:
111900.pdf
Embargo:
until further notice
Size:
292.0Kb
Format:
PDF
Description:
Publisher’s version
Publication year
2012
Author(s)
Smits, A.A.J.
Kok, R.A.W.
Number of pages
11 p.
Source
Industrial Marketing Management, 41, 5, (2012), pp. 759-769
ISSN
DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/111900   https://hdl.handle.net/2066/111900
Display more details

Upload full text

Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.