Shared neighborhood effects in masked orthographic priming

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Title:	Shared neighborhood effects in masked orthographic priming
Author(s):	Heuven, W.J.B. van ; Dijkstra, A.F.J. ; Grainger, J.; Schriefers, H.J.
Publication year:	2001
Source:	Psychonomic Bulletin & Review, vol. 8, iss. 1, (2001), pp. 96-101
ISSN:	1069-9384
DOI:	http://dx.doi.org/10.3758/BF03196144
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/104453
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Subject:	Psycholinguistics
Organization:	SW OZ DCC CO
Journal title:	Psychonomic Bulletin & Review
Volume:	vol. 8
Issue:	iss. 1
Page start:	p. 96
Page end:	p. 101
Abstract:	Several studies have found effects of orthographically related masked nonword primes on lexical decisions to target words. These effects have been explained by the neighborhood characteristics of the target word (Forster, 1987), but the neighborhood characteristics of the prime in combination with the target are also found to be important (Hinton, Liversedge, & Underwood, 1998). In this study, we present a new account of masked form-priming effects based on the "shared neighborhood" of prime and target. Shared neighbors are words that are activated by both prime and target. According to the interactive activation model (McClelland & Rumelhart, 1981), shared neighborhood determines the size of priming effects. This prediction was tested and confirmed in a masked priming experiment that manipulated the shared neighborhood density of complete primes.