Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages
until further notice
SourceJournal of Health Psychology, 17, 5, (2012), pp. 712-723
Article / Letter to editor
Display more detailsDisplay less details
SW OZ BSI CW
Journal of Health Psychology
SubjectCommunication and Media
This article examines the moderating influence of personal relevance on the persuasive effects of gain- and loss-framed messages. We assessed current behaviour as a proxy for personal relevance, provided 169 participants with gain- and loss-framed messages advocating skin self-examination (SSE) and assessed intention to engage in SSE as the outcome measure. The results showed that loss-framed information was more persuasive than gain-framed information, but only for low-relevance participants. This suggests that loss-framed information might be mainly effective for recipients who need little persuading and, in fact, runs the risk of ‘preaching to the choir’.
Upload full text
Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.