Making less of a mess: Scent exposure as a tool for behavioral change
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SourceSocial Influence, 7, 2, (2012), pp. 90-97
Article / Letter to editor
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SW OW PsKI [owi]
SW OZ BSI SCP
SubjectBehaviour Change and Well-being
Following a cognitive route from olfactory perception to goal-directed behavior, we aimed to influence littering behavior on Dutch trains. In order to achieve this, the scent of a cleaning product was subtly dispersed in train compartments. Compared to passengers in unscented compartments, passengers littered less as measured by the weight and number of items left behind in compartments containing cleaner scent. Apart from extending research on the influence of scent on behavior in a natural environment, the findings suggest that the cognitive route from scents to behavior provides a tool for behavior change in everyday life.
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