Visual metaphor in advertising: Comprehension and tolerance of ambiguity

Publication year
2012
Author(s)
Hooft, A.P.J.V. van
Mulken, M.J.P. van
Nederstigt, U.
Publisher
Stockholm : European Addvertising Academy / Stockholm School of Economics
In
Rosengren, S.; Dahlén, M. (ed.), Proceedings of the 11th International Conference on Research in Advertising (ICORIA), pp. USB
Annotation
11th International Conference on Research in Advertising (ICORIA), 28 juni 2012
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/102138   https://hdl.handle.net/2066/102138
Display more details

Upload full text

Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.