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Fulltext:
91683.pdf
Format:
PDF
Description:
author's version
Title:
Customer Oriented but Losing Sight of the Big Picture: How Lack of 'Outside' Validation Can Limit Market Information Processing in Discontinuous NPD
Author(s):
Smits, A.A.J.
;
Kok, R.A.W.
Publication year:
2011
In:
Publisher:
Glasgow, UK : [S.n.]
Annotation:
Industrial Marketing and Purchasing Confererence, 30 augustus 2011
Publication type:
Article in monograph or in proceedings
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/91683
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Title alternative:
Customer oriented, but losing sight of the big picture: how lack of ‘outside’ validation can limit market information processing in NPD teams
Subject:
Responsible Organization
Organization:
Innovation Studies
Innovatiemanagement
Former Organization:
Micord
This item appears in the following Collection(s)
Nijmegen School of Management
[11665]
Faculty of Science
[28740]
Open Access publications
[55805]
Freely accessible full text publications
Electronic publications
[85961]
Freely accessible full text publications plus those not yet available due to embargo
Academic publications
[185933]
Academic output Radboud University
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