Customer Oriented but Losing Sight of the Big Picture: How Lack of 'Outside' Validation Can Limit Market Information Processing in Discontinuous NPD

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Title:	Customer Oriented but Losing Sight of the Big Picture: How Lack of 'Outside' Validation Can Limit Market Information Processing in Discontinuous NPD
Author(s):	Smits, A.A.J. ; Kok, R.A.W.
Publication year:	2011
In:
Publisher:	Glasgow, UK : [S.n.]
Annotation:	Industrial Marketing and Purchasing Confererence, 30 augustus 2011
Publication type:	Article in monograph or in proceedings
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/91683
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Title alternative:	Customer oriented, but losing sight of the big picture: how lack of ‘outside’ validation can limit market information processing in NPD teams
Subject:	Responsible Organization
Organization:	Innovation Studies Innovatiemanagement
Former Organization:	Micord

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