Editor(s):
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Di Biase-Dyson, C.; Egg, M.
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Subject:
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Language & Communication Persuasive Communication |
Organization:
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Internationale Bedrijfscommunicatie |
Book title:
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Di Biase-Dyson, C.; Egg, M. (ed.), Drawing Attention to Metaphor: Case studies across time periods, cultures and modalities |
Abstract:
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Taking Deliberate Metaphor Theory (Steen, 2015) as a starting point, this chapter investigates the way in which co-text influences the identification and analysis of potentially deliberate metaphor in discourse. While co-text plays a role in the identification and analysis of the linguistic and conceptual dimensions of metaphor, its role in the identification and analysis of metaphor as metaphor at the communicative dimension is more complex. In a series of analyses, we first examine metaphors in relative isolation (at utterance level), and subsequently take additional textual information into consideration. We demonstrate how co-text can play an indispensable role in the identification and further analysis of potentially deliberate metaphor, thereby providing important new insights into the complexity of deliberate-metaphor analysis.
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