Bilingual consumers' response to the use of Catalan and Spanish in advertising in Catalonia

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Title:	Bilingual consumers' response to the use of Catalan and Spanish in advertising in Catalonia
Author(s):	Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Mierlo, I. van
Publication year:	2019
In:	Bigné, E.; Eisend, M. (ed.), Advances in Advertising Research X. Multiple touchpoints in Brand communication, pp. 177-189
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden GmbH
ISBN:	9783658248772
Series:	European Advertising Academy
DOI:	https://doi.org/10.1007/978-3-658-24878-9
Publication type:	Part of book or chapter of book
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/208971
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Editor(s):	Bigné, E.; Eisend, M.
Subject:	Language & Communication Non-nativeness in Communication
Organization:	Internationale Bedrijfscommunicatie
Book title:	Bigné, E.; Eisend, M. (ed.), Advances in Advertising Research X. Multiple touchpoints in Brand communication
Page start:	p. 177
Page end:	p. 189
Languages used:	English (eng)