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Title:
Bilingual consumers' response to the use of Catalan and Spanish in advertising in Catalonia
Author(s):
Hooft, A.P.J.V. van
;
Meurs, W.F.J. van
;
Mierlo, I. van
Publication year:
2019
In:
Bigné, E.; Eisend, M. (ed.), Advances in Advertising Research X. Multiple touchpoints in Brand communication, pp. 177-189
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden GmbH
ISBN:
9783658248772
Series:
European Advertising Academy
DOI:
https://doi.org/10.1007/978-3-658-24878-9
Publication type:
Part of book or chapter of book
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/208971
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Editor(s):
Bigné, E.
;
Eisend, M.
Subject:
Language & Communication
Non-nativeness in Communication
Organization:
Internationale Bedrijfscommunicatie
Book title:
Bigné, E.; Eisend, M. (ed.), Advances in Advertising Research X. Multiple touchpoints in Brand communication
Page start:
p. 177
Page end:
p. 189
Languages used:
English (eng)
This item appears in the following Collection(s)
Faculty of Arts
[22768]
Academic publications
[187613]
Academic output Radboud University
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