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Title:
Adapting advertising appeals to individualism or collectivism. The role of thought activation
Author(s):
Janssen, A.J.M.
;
Hornikx, J.M.A.
Publication year:
2019
Source:
Journal of Cultural Marketing Strategy, vol. 4, iss. 1, (2019), pp. 13-28
Number of Pages:
15 p.
ISSN:
2056-8002
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/208534
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Subject:
Language & Communication
Non-nativeness in Communication
Organization:
Communicatie en Beïnvloeding
Internationale Bedrijfscommunicatie
Journal title:
Journal of Cultural Marketing Strategy
Volume:
vol. 4
Issue:
iss. 1
Page start:
p. 13
Page end:
p. 28
Languages used:
English (eng)
This item appears in the following Collection(s)
Academic publications
[186033]
Academic output Radboud University
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