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Title: Adapting advertising appeals to individualism or collectivism. The role of thought activation
Author(s): Janssen, A.J.M. ; Hornikx, J.M.A.
Publication year: 2019
Source: Journal of Cultural Marketing Strategy, vol. 4, iss. 1, (2019), pp. 13-28
Number of Pages: 15 p.
ISSN: 2056-8002
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/208534   https://hdl.handle.net/2066/208534

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Subject: Language & Communication
Non-nativeness in Communication
Organization: Communicatie en Beïnvloeding
Internationale Bedrijfscommunicatie
Journal title:
Journal of Cultural Marketing Strategy
Volume: vol. 4
Issue: iss. 1
Page start: p. 13
Page end: p. 28
Languages used: English (eng)

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