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Title: Explaining consumer intentions to adopt online consumer reviews
Author(s): Birgelen, M.J.H. van ; Robben, R.; Henseler, J.
Publication year: 2010
In: Proceedings of the 39th Conference of the European Marketing Academy
Publisher: Copenhagen, Denmark : [S.n.]
Annotation: 39th Conference of the European Marketing Academy, 1 juni 2010
Publication type: Article in monograph or in proceedings

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/160866   https://hdl.handle.net/2066/160866

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Subject: Responsible Organization
Organization: Marketing
Book title: Proceedings of the 39th Conference of the European Marketing Academy

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