Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: A review and research agenda

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Title:	Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: A review and research agenda
Author(s):	Hornikx, J.M.A. ; Meurs, W.F.J. van
Publication year:	2015
In:	Alcántara-Pilar, J.M.; Barrio-García, S. del; Crespo-Almendros, L. (ed.), Analyzing the cultural diversity of consumers in the global marketplace, pp. 299-319
Publisher:	Hershey, PA : Business Science Reference
ISBN:	9781466682627
Series:	Advances in Marketing, Customer Relationship Management, and EServices
Publication type:	Part of book or chapter of book
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/142523
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Editor(s):	Alcántara-Pilar, J.M.; Barrio-García, S. del; Crespo-Almendros, L.; Porcu, L.
Subject:	Language in Society Non-nativeness in Communication
Organization:	Communicatie- en informatiewetenschappen
Book title:	Alcántara-Pilar, J.M.; Barrio-García, S. del; Crespo-Almendros, L. (ed.), Analyzing the cultural diversity of consumers in the global marketplace
Page start:	p. 299
Page end:	p. 319
Languages used:	English (eng)