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Title: When users take control: Managing the dark side of customer co-creation
Author(s): Gatzweiler, A.; Blazevic, V. ; Piller, F.
Publication year: 2013
Source: The Ispim Magazine, vol. 3, iss. 3, (2013)
Related links: http://magazine.ispim.org/2013/05/when-users-take-control-managing-the-dark-side-of-customer-co-creation/
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/121513   https://hdl.handle.net/2066/121513

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Subject: Responsible Organization
Organization: Marketing
Journal title:
The Ispim Magazine
Volume: vol. 3
Issue: iss. 3
Languages used: English (eng)

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