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Title: The intended and unintended effects of advertising on children
Author(s): Buijzen, M.A. ; Valkenburg, P.M.
Publication year: 2013
In: Valdivia, A.N. (ed.), The international encyclopaedia of media studies, pp. 5:2:27
Publisher: Malden, MA : Wiley-Blackwell
ISBN: 9781444361506
DOI: https://doi.org/10.1002/9781444361506.wbiems13
Publication type: Part of book or chapter of book

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/121041   https://hdl.handle.net/2066/121041

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Editor(s): Valdivia, A.N.
Subject: Communication and Media
Organization: SW OZ BSI CW
Book title: Valdivia, A.N. (ed.), The international encyclopaedia of media studies
Page start: p. 5:2:27
Abstract:
The effects of advertising on children have often been divided into two general types: intended effects (e.g., children's brand awareness, preferences, and purchase requests) and unintended effects (e.g., materialistic orientations, parent-child conflicts, and unhealthy eating habits). The first part of this chapter discusses theories of advertising processing. The second part reviews the literature on intended and unintended advertising effects. The third part addresses the factors that may moderate advertising effects, focusing on the role of children's development and parental communication. Finally, we discuss the social significance of the conclusions that emerge from the literature.
Languages used: English (eng)

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