The interplay between outbound team strategy and market information processing in the course of ‘really new’ NPD projects

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Title:	The interplay between outbound team strategy and market information processing in the course of ‘really new’ NPD projects
Author(s):	Smits, A.A.J. ; Kok, R.A.W.
Publication year:	2012
Source:	Industrial Marketing Management, vol. 41, iss. 5, (2012), pp. 759-769
Number of Pages:	11 p.
ISSN:	0019-8501
DOI:	http://dx.doi.org/10.1016/j.indmarman.2012.06.011
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/111900
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Subject:	Responsible Organization
Organization:	Organisatie-ontwikkeling Innovatiemanagement
Journal title:	Industrial Marketing Management
Volume:	vol. 41
Issue:	iss. 5
Page start:	p. 759
Page end:	p. 769

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