TY - JOUR AU - Smits, A.A.J. AU - Vissers, G.A.N. AU - Dankbaar, B. PY - 2015 UR - https://hdl.handle.net/2066/144287 AB - Scholars often follow a contingency approach to study which marketing activities are suitable for a particular type of product innovation project, thereby making a distinction between incremental and radical innovation only. ‘Moderately novel’ projects, which have intermediate levels of newness, have therefore not been given due attention. This paper focuses on market intelligence generation and the creation of cross-functional linkages as marketing activities that are important in the context of moderately novel product innovation. In addition, the organizational position of the marketers involved in these activities is dealt with. Based on the analysis of four successful projects in the chemical industry, we argue, firstly, that moderately novel innovation projects have their own particular sets of marketing practices and, secondly, that differences exist between projects aiming at a new market segment and projects in which novelty is not related to market segment but to other market dimensions. These differences are especially salient in early project phases. These findings are pertinent to research on the role of marketers in product innovation, and to the study of organizational ambidexterity TI - Marketing activities to support ‘Moderately Novel’ product innovation: Insights from the chemical industry EP - 536 SN - 0963-1690 IS - iss. 3 SP - 525 JF - Creativity and Innovation Management VL - vol. 24 PS - 12 p. DO - https://doi.org/10.1111/caim.12117 ER - TY - JOUR AU - Pfau, S.F. AU - Hagens, J.E. AU - Dankbaar, B. AU - Smits, A.J.M. PY - 2014 UR - http://repository.ubn.ru.nl/handle/2066/128023 TI - Visions of Sustainability in Bioeconomy Research EP - 1249 SN - 2071-1050 IS - iss. 3 SP - 1222 JF - Sustainability VL - vol. 6 DO - http://dx.doi.org/10.3390/su6031222 L1 - https://repository.ubn.ru.nl/bitstream/handle/2066/128023/128023.pdf?sequence=1 ER - TY - JOUR AU - Smits, A.A.J. AU - Vissers, G.A.N. AU - Dankbaar, B. PY - 2011 UR - https://hdl.handle.net/2066/91797 AB - Firms can enhance product innovation performance by continuously staying in touchwith customers and themarket in general.While studies onmarket oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market knowledge that is specifically important in the chemical industry remains unclear.Because firmrelevant knowledge resources are increasingly seen as being industry specific, filling this gap becomes more relevant. This study uses a multiple case study of six product innovation projects in six different companies to identify importantmarket knowledge dimensions in the product development of chemical firms. Aggregated results from the six cases point to segment knowledge, application knowledge, product usage knowledge, and customer knowledge as being important market knowledge dimensions. Implications for theory and practice aswell as avenues for further research are included. TI - Exploring market knowledge in product development of chemical firms EP - 33 SN - 1613-9615 IS - iss. 1 SP - 17 JF - Journal of Business Chemistry VL - vol. 8 PS - 17 p. L1 - https://repository.ubn.ru.nl/bitstream/handle/2066/91797/91797.pdf?sequence=1 ER - TY - JOUR AU - Vissers, G.A.N. AU - Dankbaar, B. PY - 2011 UR - https://hdl.handle.net/2066/91632 TI - Clusterabsentie in de plantenbiotechnologie EP - 185 SN - 0013-0583 IS - iss. 4606 SP - 182 JF - Economisch Statistische Berichten VL - vol. 96 PS - 4 p. ER - TY - CONF AU - Smits, A.A.J. AU - Kok, R.A.W. PY - 2011 UR - https://hdl.handle.net/2066/91683 PB - Glasgow, UK : [S.n.] TI - Customer Oriented but Losing Sight of the Big Picture: How Lack of 'Outside' Validation Can Limit Market Information Processing in Discontinuous NPD J2 - Customer oriented, but losing sight of the big picture: how lack of ‘outside’ validation can limit market information processing in NPD teams N1 - Industrial Marketing and Purchasing Confererence, 30 augustus 2011 L1 - https://repository.ubn.ru.nl/bitstream/handle/2066/91683/91683.pdf?sequence=1 ER - TY - JOUR AU - Vissers, G.A.N. AU - Dankbaar, B. PY - 2011 UR - https://hdl.handle.net/2066/92109 TI - Naschrift op: Clusterabsentie in de plantenbiotechnologie EP - 317 SN - 0013-0583 IS - iss. 4610 SP - 317 JF - Economisch Statistische Berichten VL - vol. 96 PS - 1 p. ER - TY - JOUR AU - Jolink, M. AU - Dankbaar, B. PY - 2010 UR - https://hdl.handle.net/2066/83692 TI - Creating a climate for inter-organizational networking through people management EP - 1453 SN - 0958-5192 IS - iss. 9 SP - 1436 JF - International Journal of Human Resource Management VL - vol. 21 PS - 18 p. DO - http://dx.doi.org/10.1080/09585192.2010.488445 ER - TY - JOUR AU - Prud'homme van Reine, P.R. AU - Dankbaar, B. PY - 2009 UR - https://hdl.handle.net/2066/75373 TI - Mythe en realiteit van het creeren van innovatieculturen EP - 59 SN - 0165-1722 IS - iss. 3 SP - 45 JF - M & O: Tijdschrift voor Management en Organisatie VL - vol. 63 PS - 15 p. L1 - https://repository.ubn.ru.nl/bitstream/handle/2066/75373/75373.pdf?sequence=1 ER - TY - RPRT AU - Dankbaar, B. AU - Vissers, G.A.N. PY - 2009 SN - 18644333 UR - https://hdl.handle.net/2066/75473 PB - Köln : Max-Planck-Institut für Gesellschaftsforschung TI - Of Knowledge and Work PS - 26 p. L1 - https://repository.ubn.ru.nl/bitstream/handle/2066/75473/75473.pdf?sequence=1 ER - TY - JOUR AU - Vaessen, P.M.M. AU - Ligthart, P.E.M. AU - Dankbaar, B. AU - Cocu, H. PY - 2009 UR - https://hdl.handle.net/2066/76016 TI - Prestatie-effecten van samenwerking bij productiebedrijven EP - 346 SN - 0013-0583 IS - iss. 4561 SP - 343 JF - Economisch Statistische Berichten VL - vol. 94 PS - 4 p. ER - TY - JOUR AU - Janssen, K.L. AU - Dankbaar, B. PY - 2008 UR - https://hdl.handle.net/2066/68889 TI - Proactive involvement of consumers in innovation: selecting appropriate techniques. EP - 541 SN - 1363-9196 IS - iss. 3 SP - 511 JF - International Journal of Innovation Management VL - vol. 12 PS - 31 p. DO - https://doi.org/10.1142/S1363919608002047 ER -