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Hoe beïnvloeden loyaliteitsprogramma’s klantloyaliteit?

Hofenk, D. ; Hillebrand, B. ; Birgelen, M.J.H. van ; Bloemer, J.M.M.

2011, Part of book or chapter of book (Jaarboek MarktOnderzoek Associatie 2011, pp. 133-148)
Antecedents and Consequences of Reflexivity in New Product Idea Screening

Hammedi, W. ; Riel, A.C.R. van ; Sasovova, Z.

2011, Article / Letter to editor (Journal of Product Innovation Management, vol. 28, iss. 5, (2011), pp. 662-679)
Perceived customer contact centre quality: conceptual foundation and scale development

Dun, Z. van ; Bloemer, J.M.M. ; Henseler, J.

2011, Article / Letter to editor (The Service Industries Journal, vol. 31, iss. 8, (2011), pp. 1347-1363)
Technology-based service proposal screening and decision-making effectiveness

Riel, A.C.R. van ; Semeijn, J.; Hammedi, W. ; Henseler, J.

2011, Article / Letter to editor (Management Decision, vol. 49, iss. 5, (2011), pp. 762-783)

Now showing items 1-4 of 4