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Browsing by Author "Meurs, W.F.J. van"
Now showing items 1-50 of 74
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How Brands Highlight Country of Origin in Magazine Advertising. A Content Analysis Hornikx, J.M.A. ; Meurs, W.F.J. van ; Heuvel, J. van den; Janssen, A.J.M.2020, Article / Letter to editor (Journal of Global Marketing, vol. 33, iss. 1, (2020), pp. 34-45) -
Dataset for 'How brands highlight country of origin in magazine advertising: A content analysis' Hornikx, J.M.A. ; Heuvel, J. van den; Meurs, W.F.J. van ; Janssen, A.J.M.2020, Dataset
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Do errors matter? The effects of actual and perceived L2 English errors in writing on native and non-native English speakers’ evaluations of the text, the writer and the persuasiveness of the text Planken, B.C. ; Meurs, W.F.J. van ; Maria, K.2019, Article / Letter to editor (International Journal of English Language Teaching, vol. 6, iss. 1, (2019))
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The effect of different degrees of regional accentedness in radio commercials: An experiment with German consumers Hendriks, B.C. ; Meurs, W.F.J. van ; Behnke, G.2019, Article / Letter to editor (Journal of International Consumer Marketing, vol. 31, iss. 4, (2019), pp. 302-316)
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Het effect van monologen en dialogen in radioreclame Meurs, W.F.J. van ; Hendriks, B.C. ; Köksal, D.2019, Article / Letter to editor (Tijdschrift voor Taalbeheersing, vol. 41, iss. 1, (2019), pp. 189-201) -
The Netherlands Hooft, A.P.J.V. van ; Meurs, Frank van ; Nederstigt, U. ; Hendriks, B.C. ; Planken, B.C. ; van den Berg, S. van den2019, Part of book or chapter of book (Lapresta Rey, C.; Huguet, Á. (ed.), Multilingualism in European Language Education, pp. 132-155)
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General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Braaf, Q.2019, Article in monograph or in proceedings (Waiguny, M.; Eisend, M. (ed.), Proceedings of Designing Experiences. The 18th International Conference on Research in Advertising (ICORIA), European Advertising Academy)
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Bilingual consumers' response to the use of Catalan and Spanish in advertising in Catalonia Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Mierlo, I. van2019, Part of book or chapter of book (Bigné, E.; Eisend, M. (ed.), Advances in Advertising Research X. Multiple touchpoints in Brand communication, pp. 177-189)
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The Spanish bull or the Catalan donkey? L1 Catalan and L1 Spanish consumers’ response to the use of Catalan or Spanish in advertising in Catalonia Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Mierlo, I. van2018, Article in monograph or in proceedings (Bigne, E.; Boerman, S. (ed.), Proceedings of 17th ICORIA. Brand communication with multi touchpoints, pp. 1-16)
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The evaluation of lecturers' nonnative-accented English. Dutch and German students' evaluations of different degrees of Dutch-accented and German-accented English of lecturers in higher education Hendriks, B.C. ; Meurs, W.F.J. van ; Reimer, A.2018, Article / Letter to editor (Journal of English for Academic Purposes, vol. 34, (2018), pp. 28-45)
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The effects of degrees of Dutch accentedness in ELF and in French, German and Spanish 2017, Article / Letter to editor (International Journal of Applied Linguistics, vol. 27, iss. 1, (2017), pp. 44-66)
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Native and non-native listeners’ evaluation of degrees of foreign accentedness in English. A literature review 2017, Article in monograph or in proceedings (Lindenburg, S.; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie III. Een colloquium over universitair taalvaardigheidsonderwijs held at Leiden University on 2 December 2016, pp. 102-111)
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Attitudes to English job titles in the Netherlands and Flanders: Different because of different historical and sociolinguistic circumstances? Meurs, W.F.J. van ; Hendriks, B.C. ; Sanders, D.2017, Article / Letter to editor (Taal en Tongval, vol. 69, iss. 1, (2017), pp. 89-111)
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The same or different? Spanish-speaking consumers’ response to the use of English or Spanish in product advertisements in Spain and the USA Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Schellekens, L.2017, Article in monograph or in proceedings (Cauberghe, V.; Hudders, L. (ed.), Power to the consumers: how content becomes the message. Conference Proceedings, pp. 2-10)
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In Arabic, English or a mix? Egyptian consumers’ response to language choice in product advertisements, and the role of language attitudes Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Spierts, D.2017, Part of book or chapter of book (Eisend, M.; Zabkar, V. (ed.), Advances in advertising research VIII. Challenges in an age of dis-engagement, pp. 139-153)
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Effects of difficult and easy English slogans in advertising for Dutch consumers Hendriks, B.C. ; Meurs, W.F.J. van ; Poos, C.2017, Article / Letter to editor (Journal of Current Issues and Research in Advertising, vol. 38, iss. 2, (2017), pp. 184-196)
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Foreign languages in advertising as implicit Country-of-Origin cues. Mechanism, associations, and effectiveness 2017, Article / Letter to editor (Journal of International Consumer Marketing, vol. 29, iss. 2, (2017), pp. 60-73)
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EFL Academic writing. What should Dutch business communication students learn? Meurs, Frank van ; Hendriks, B.C. ; Planken, B.C. ; Barasa, S.N.; Groot, E.B. de ; Nederstigt, U.2016, Article in monograph or in proceedings (Arnhem, M. van; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie II. Een colloquium over universitair taalvaardigheidonderwijs, pp. 4-14)
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A reconsideration of the status of English in the Netherlands within the Kachruvian Three Circles model 2016, Article / Letter to editor (World Englishes, vol. 35, iss. 3, (2016), pp. 457-474)
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Does the use of a foreign language influence attention and genre-specific viewing patterns for job advertisements? An eye-tracking study Hilberink-Schulpen, B.J.H. ; Nederstigt, U. ; Meurs, W.F.J. van ; Alem, E. van2016, Article / Letter to editor (Information Processing & Management, vol. 52, iss. 6, (2016), pp. 1018-1030)
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Effects of degree of accentedness in lecturers’ Dutch-English pronunciation on Dutch students’ attitudes and perceptions of comprehensibility Hendriks, B.C. ; Meurs, W.F.J. van ; Hogervorst, N.2016, Article / Letter to editor (Dutch Journal of Applied Linguistics, vol. 5, iss. 1, (2016), pp. 1-17, article 1)
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Het effect van moeilijke en makkelijke Engelse slogans in Nederlandse advertenties Hendriks, B.C. ; Meurs, W.F.J. van ; Poos, C.2016, Part of book or chapter of book (Van De Mieroop, D.; Buysse, L.; Coesemans, R. (ed.), De macht van de taal. Taalbeheersingsonderzoek in Nederland en Vlaanderen, pp. 59-76)
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In Arabic, English or a mix? Egyptian consumers’ response to language choice in product advertisements Hooft, A.P.J.V. van ; Spierts, D.; Meurs, Frank van2016, Article in monograph or in proceedings (Žabkar, V.; Golob, U. (ed.), Proceedings of the 15th International Conference on Research in Advertising (ICORIA). Challenges in an age of (dis)engagement, pp. 625-630)
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English words and phrases in Dutch job advertisements: Do they function as peripheral persuasion cues? Meurs, W.F.J. van ; Korzilius, H.P.L.M. ; Bergevoet, L.2015, Article / Letter to editor (Dutch Journal of Applied Linguistics, vol. 4, iss. 1, (2015), pp. 21-38)
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Reasons for Using English or the Local Language in the Genre of Job Advertisements: Insights From Interviews With Dutch Job Ad Designers. 2015, Article / Letter to editor (IEEE Transactions on Professional Communication, vol. 58, iss. 1, (2015), pp. 86-105)
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Does a foreign accent sell? The effect of foreign accents in radio commercials for congruent and non-congruent products Hendriks, B.C. ; Meurs, W.F.J. van ; Meij, E. van der2015, Article / Letter to editor (Multilingua. Journal of Cross-Cultural and Interlanguage Communication, vol. 34, iss. 1, (2015), pp. 119-130)
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Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: A review and research agenda 2015, Part of book or chapter of book (Alcántara-Pilar, J.M.; Barrio-García, S. del; Crespo-Almendros, L. (ed.), Analyzing the cultural diversity of consumers in the global marketplace, pp. 299-319)
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Does the use of a foreign language in print advertisements manage to attract consumers' attention? An eye-track study 2014, Article in monograph or in proceedings (Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), pp. USB)
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Pardon my French? Mother-tongue French listeners' evaluations of Dutch accents in French and English Hendriks, B.C. ; Meurs, W.F.J. van ; Mulken, M.J.P. van ; Hoof, K. van2014, Part of book or chapter of book (Doel, R. van den; Rupp, L.M. (ed.), Pronunciation Matters, pp. 159-173)
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English loanwords and their counterparts in Dutch job advertisements: An experimental study in association overlap Meurs, W.F.J. van ; Hornikx, J.M.A. ; Bossenbroek, G.2014, Part of book or chapter of book (Zenner, E.; Kristiansen, G. (ed.), New perspectives on lexical borrowing: Onomasiological, methodological and phraseological innovations, pp. 171-190)
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De effectiviteit van Franse en Duitse accenten in Nederlandse radiocommercials Hendriks, B.C. ; Meurs, W.F.J. van ; Meij, E. van der2013, Part of book or chapter of book (Boogaart, R.; Jansen, H. (ed.), Studies in Taalbeheersing 4, pp. 103-112)
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Studying the effects of non-nativeness in a business communication context 2013, Article in monograph or in proceedings (Smakman, D.; Willemsen, L. (ed.), Proceedings of the 2012 "Van Schools tot Scriptie" Colloquium, pp. 37-45)
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Engelska i produktannonsering i icke-engelskspråkiga länder: Orsaker, användning och effekter 2013, Part of book or chapter of book (Lindblom, Å.; Kirsch, F.-M.; Rubensson, A. (ed.), Såld på engelska? Om språkval i reklam och marknadsföring, pp. 85-105)
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The effectiveness of foreign-language display in advertising for congruent versus incongruent products Hornikx, J.M.A. ; Meurs, W.F.J. van ; Hof, R.-J.2013, Article / Letter to editor (Journal of International Consumer Marketing, vol. 25, iss. 3, (2013), pp. 152-165)
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Style Congruency and Persuasion: A Cross-Cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands Hendriks, B.C. ; Meurs, W.F.J. van ; Korzilius, H.P.L.M. ; Pair, R.G. le ; Blanc-Damen, S. le2012, Article / Letter to editor (IEEE Transactions on Professional Communication, vol. 55, iss. 2, (2012), pp. 122-141)
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Reasons given by Dutch makers of job ads for placing all-English, partly English or all-Dutch job advertisements in Dutch newpapers: An interview-based study 2011, Part of book or chapter of book (Degano, C.; Garzone, G. (ed.), Discursive practices and textual realizations in organizational communication: Product and process, frontstage and backstage, pp. 53-57)
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English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text Gerritsen, M. ; Nickerson, C. ; Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Korzilius, H.P.L.M. ; Nederstigt, U. ; Starren, M.B.P. ; Crijns, R.M.J.2010, Article / Letter to editor (Journal of Global Marketing, vol. 23, iss. 4, (2010), pp. 349-365)
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The effects of the use of English in Polish product advertisements: Implications for English for business purposes Planken, B.C. ; Meurs, W.F.J. van ; Radlinska, A2010, Article / Letter to editor (English for Specific Purposes, vol. 29, iss. 4, (2010), pp. 225-242)
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English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands Hornikx, J.M.A. ; Meurs, W.F.J. van ; Boer, A. de2010, Article / Letter to editor (Journal of Business Communication, vol. 47, iss. 2, (2010), pp. 169-188)
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The effect of English job titles in job advertisements on Dutch respondents Meurs, F. van ; Korzilius, H.P.L.M. ; Planken, B.C. ; Fairley, S.2007, Article / Letter to editor (World Englishes, vol. 26, iss. 2, (2007), pp. 189-205)
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Plain English for a Dutch Audience: Comprehension and Preference Gerritsen, M. ; Korzilius, H.P.L.M. ; Meurs, W.F.J. van ; Oorsprong, M.2007, Article / Letter to editor (Technical Communication (New York), vol. 54, iss. 3, (2007), pp. 319-332)
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English in product advertisements in Belgium, France, Germany, the Netherlands and Spain Gerritsen, M. ; Nickerson, C. ; Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Nederstigt, U. ; Starren, M.B.P. ; Crijns, R.M.J.2007, Article / Letter to editor (World Englishes, vol. 26, iss. 3, (2007), pp. 291-315)
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English in print advertising in Germany, Spain and the Netherlands: frequency of occurence, comprehensibility and the effect on corporate image Gerritsen, M. ; Nickerson, C. ; Brandt, C. van den ; Crijns, R.M.J. ; Domínguez Rodríguez, N. ; Meurs, W.F.J. van ; Nederstigt, U.2007, Part of book or chapter of book (Garzone, G.; Ilie, C. (ed.), The use of English in institutional and business settings. An intercultural perspective, pp. 79-98)
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Plain Engels voor Nederlanders: Yes! Gerritsen, M. ; Korzilius, H.P.L.M. ; Meurs, W.F.J. van ; Oorsprong, M.2007, Part of book or chapter of book (Hoeken, H.; Hendriks, B.; Schellens, P.J. (ed.), Studies in Taalbeheersing 2, pp. 62-73)
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The use of English in job advertisments on the Dutch job site Monsterboard.nl and factors on which it depends 2007, Article / Letter to editor (Esp Across Cultures, vol. 3, (2007), pp. 103-123)
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An empirical study on readers’ associations with multilingual advertising: the case of French, German, and Spanish in Dutch advertising 2007, Article / Letter to editor (Journal of Multilingual and Multicultural Development, vol. 28, iss. 3, (2007), pp. 204-219)
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Advertising across cultures: the effectiveness of localization strategies in product ads on target group attitudes towards the ad and the product Planken, B.C. ; Meurs, F. van ; Cobussen, M.2006, Conference lecture
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The persuasive effect of the use of English in external business communication on non-native speakers of English: An experimental case study of the impact of the use of English on a Dutch job site 2006, Part of book or chapter of book (Palmer-Silveira, J.C.; Ruiz-Garrido, M.F.; Fortanet-Gómez, I. (ed.), Intercultural and international Business Communication. Theory, research and teaching, pp. 139-179)
Now showing items 1-50 of 74
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