2019, Article in monograph or in proceedings (Waiguny, M.; Eisend, M. (ed.), Proceedings of Designing Experiences. The 18th International Conference on Research in Advertising (ICORIA), European Advertising Academy)
2019, Part of book or chapter of book (Bigné, E.; Eisend, M. (ed.), Advances in Advertising Research X. Multiple touchpoints in Brand communication, pp. 177-189)
2018, Article in monograph or in proceedings (Bigne, E.; Boerman, S. (ed.), Proceedings of 17th ICORIA. Brand communication with multi touchpoints, pp. 1-16)
2017, Article in monograph or in proceedings (Lindenburg, S.; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie III. Een colloquium over universitair taalvaardigheidsonderwijs held at Leiden University on 2 December 2016, pp. 102-111)
2017, Article in monograph or in proceedings (Cauberghe, V.; Hudders, L. (ed.), Power to the consumers: how content becomes the message. Conference Proceedings, pp. 2-10)
2017, Part of book or chapter of book (Eisend, M.; Zabkar, V. (ed.), Advances in advertising research VIII. Challenges in an age of dis-engagement, pp. 139-153)
2016, Article in monograph or in proceedings (Arnhem, M. van; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie II. Een colloquium over universitair taalvaardigheidonderwijs, pp. 4-14)
2016, Part of book or chapter of book (Van De Mieroop, D.; Buysse, L.; Coesemans, R. (ed.), De macht van de taal. Taalbeheersingsonderzoek in Nederland en Vlaanderen, pp. 59-76)
2016, Article in monograph or in proceedings (Žabkar, V.; Golob, U. (ed.), Proceedings of the 15th International Conference on Research in Advertising (ICORIA). Challenges in an age of (dis)engagement, pp. 625-630)
2015, Part of book or chapter of book (Alcántara-Pilar, J.M.; Barrio-García, S. del; Crespo-Almendros, L. (ed.), Analyzing the cultural diversity of consumers in the global marketplace, pp. 299-319)
2014, Article in monograph or in proceedings (Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), pp. USB)
2014, Part of book or chapter of book (Zenner, E.; Kristiansen, G. (ed.), New perspectives on lexical borrowing: Onomasiological, methodological and phraseological innovations, pp. 171-190)
2013, Article in monograph or in proceedings (Smakman, D.; Willemsen, L. (ed.), Proceedings of the 2012 "Van Schools tot Scriptie" Colloquium, pp. 37-45)
2013, Part of book or chapter of book (Lindblom, Å.; Kirsch, F.-M.; Rubensson, A. (ed.), Såld på engelska? Om språkval i reklam och marknadsföring, pp. 85-105)
2011, Part of book or chapter of book (Degano, C.; Garzone, G. (ed.), Discursive practices and textual realizations in organizational communication: Product and process, frontstage and backstage, pp. 53-57)
2007, Part of book or chapter of book (Garzone, G.; Ilie, C. (ed.), The use of English in institutional and business settings. An intercultural perspective, pp. 79-98)
2006, Part of book or chapter of book (Palmer-Silveira, J.C.; Ruiz-Garrido, M.F.; Fortanet-Gómez, I. (ed.), Intercultural and international Business Communication. Theory, research and teaching, pp. 139-179)