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Browsing by Author "Rozendaal, E."
Now showing items 1-40 of 40
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Children's bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: An explorative study 2019, Article / Letter to editor (Young Consumers, vol. 20, iss. 2, (2019), pp. 77-90) -
Improving advertising literacy and effectiveness 2019, Part of book or chapter of book (Folkvord, F. (ed.), The psychology of food marketing and (over)eating, pp. 76-93)
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Media generations and their advertising attitudes and avoidance: A six-country comparison Goot, M.J. van der ; Rozendaal, E. ; Opree, S.J.; Ketelaar, P.E. ; Smit, E.G.2018, Article / Letter to editor (International Journal of Advertising, vol. 37, iss. 2, (2018), pp. 289-308) -
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising Jans, S. de; Vanwesenbeeck, I.; Cauberghe, V.; Hudders, L.; Rozendaal, E. ; Reijmersdal, E.A. van2018, Article / Letter to editor (Journal of Advertising, vol. 47, iss. 3, (2018), pp. 255-269)
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Cross-national differences in consumer socialization, development, and behavior: A comparison of children in the United States and the Netherlands Lapierre, M.A.; Rozendaal, E.2018, Article / Letter to editor (Journal of Children and Media, vol. 12, iss. 4, (2018), pp. 388-405)
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"Opening" location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice Ketelaar, P.E. ; Bernritter, S.F. ; Woudenberg, T.J. van ; Rozendaal, E. ; Konig, R.P. ; Hühn, A.E.; Gisbergen, M.S. van ; Janssen, L.2018, Article / Letter to editor (Journal of Business Research, vol. 91, (2018), pp. 277-285)
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Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) Boerman, S.C.; Reijmersdal, E.A. van; Rozendaal, E. ; Dima, A.L.2018, Article / Letter to editor (International Journal of Advertising, vol. 37, iss. 5, (2018), pp. 671-697)
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The effect of advertising on children and adolescents Lapierre, M.A.; Fleming-Milici, F.; Rozendaal, E. ; McAlister, A.R.; Castonguay, J.2017, Article / Letter to editor (Pediatrics (Evanston), vol. 140, iss. Suppl. 2, (2017), pp. S152-S156)
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda Hudders, L.; Pauw, P. de; Cauberghe, V.; Panic, K.; Zarouali, B.; Rozendaal, E.2017, Article / Letter to editor (Journal of Advertising, vol. 46, iss. 2, (2017), pp. 333-349) -
Does location congruence matter? A field study on the effects of location-based advertising on perceived AD intrusiveness, relevance & value Hühn, A.E.; Khan, V.J.; Ketelaar, P.E. ; Riet, J.P. van 't ; Konig, R.P. ; Rozendaal, E. ; Batalas, N.; Markopoulos, P.2017, Article / Letter to editor (Computers in Human Behavior, vol. 73, (2017), pp. 659-668)
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Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners Berlo, Z.M.C. van; Reijmersdal, E.A. van; Rozendaal, E.2017, Article / Letter to editor (Tijdschrift voor Communicatiewetenschap, vol. 45, iss. 3, (2017), pp. 216-236)
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Processes and effects of targeted online advertising among children Reijmersdal, E.A. van; Rozendaal, E. ; Smink, N.; Noort, G. van; Buijzen, M.A.2017, Article / Letter to editor (International Journal of Advertising, vol. 36, iss. 3, (2017), pp. 396-414)
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This is advertising! Effects of disclosing television brand placement on adolescents Reijmersdal, E.A. van; Boerman, S.C.; Buijzen, M.A. ; Rozendaal, E.2017, Article / Letter to editor (Journal of Youth and Adolescence, vol. 46, iss. 2, (2017), pp. 328-342)
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Development and validation of a survey instrument to measure children's advertising literacy Rozendaal, E. ; Opree, S.J.; Buijzen, M.A.2016, Article / Letter to editor (Media Psychology, vol. 19, iss. 1, (2016), pp. 72-100)
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Investigating the effects of location-based advertising in the supermarket: Does goal congruence trump location congruence? Riet, J.P. van 't ; Hühn, A.E.; Ketelaar, P.E. ; Khan, V.J.; Konig, R.P. ; Rozendaal, E. ; Markopoulos, P.2016, Article / Letter to editor (Journal of Interactive Advertising, vol. 16, iss. 1, (2016), pp. 31-43)
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Redactioneel [Etmaal-themanummer] Rozendaal, E. ; Bartels, J.2016, Article / Letter to editor (Tijdschrift voor Communicatiewetenschap, vol. 44, iss. 4, (2016), pp. 296-297)
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Monitor Nationaal Mediapaspoort Rozendaal, E. ; Notten, N.J.W.R. ; Vries, D. de; Hamer, A. den; Schilder, J.; Cauberghe, V.; Ludders, L.2016, External research report
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(Eds.). Etmaal-themanummer [spec. iss.] Rozendaal, E. ; Bartels, J.2016, Article / Letter to editor (Tijdschrift voor Communicatiewetenschap, vol. 44, iss. 4, (2016), pp. 296-367)
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Strengthening children's advertising defenses: The effects of forewarning of commercial and manipulative intent Rozendaal, E. ; Buijs, L.B. ; Reijmersdal, E.A. van2016, Article / Letter to editor (Frontiers in Psychology, vol. 7, (2016), article 1186)
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The impact of prosocial television news on children's prosocial behavior: An experimental study in the Netherlands 2015, Article / Letter to editor (Journal of Children and Media, vol. 9, (2015), pp. 419-434, article 4)
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The advertising literacy of primary school aged children Opree, S.J.; Rozendaal, E.2015, Part of book or chapter of book (Banks, I.B.; Pelsmacker, P. de; Okazaki, S. (ed.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising, pp. 191-201)
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Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge Reijmersdal, E.A. van; Lammers, N.; Rozendaal, E. ; Buijzen, M.A.2015, Article / Letter to editor (International Journal of Advertising, vol. 34, iss. 1, (2015), pp. 70-84)
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Boys' responses to the integration of advertising and entertaining content Reijmersdal, E.A. van; Rozendaal, E. ; Buijzen, M.A.2015, Article / Letter to editor (Young Consumers, vol. 16, iss. 3, (2015), pp. 251-263)
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Food marketing and child health 2014, Part of book or chapter of book (Feilitzen, C. von; Stenersen, J. (ed.), Young people, media and health. Risks and rights, pp. 121-128)
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Prosociaal nieuws en prosociaal gedrag in kinderen: Een experimentele studie naar prosociaal televisienieuws voor kinderen en prosociaal gedrag 2014, Article / Letter to editor (Tijdschrift voor Communicatiewetenschap, vol. 42, iss. 4, (2014), pp. 342-357)
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Hoe kinderen reageren op reclame in online sociale netwerken: Reclamewijsheid en de invloed van leeftijdsgenoten Slot, N.; Rozendaal, E. ; Reijmersdal, E.A. van; Buijzen, M.A.2013, Article / Letter to editor (Tijdschrift voor Communicatiewetenschap, vol. 41, iss. 1, (2013), pp. 19-41)
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Media advertising and consumerism: How children and adolescents understand and resist persuasive messages Buijzen, M.A. ; Rozendaal, E. ; Reijmersdal, E.A. van2013, Part of book or chapter of book (Lemish, D. (ed.), The Routledge international handbook of children, adolescents, and media, pp. 271-278)
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Children's responses to advertising in social games Rozendaal, E. ; Slot, N.; Reijmersdal, E.A. van; Buijzen, M.A.2013, Article / Letter to editor (Journal of Advertising, vol. 42, iss. 2-3, (2013), pp. 142-154)
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Think-aloud process superior to thought-listing in increasing children's critical processing of advertising Rozendaal, E. ; Buijzen, M.A. ; Valkenburg, P.M.2012, Article / Letter to editor (Human Communication Research, vol. 38, iss. 2, (2012), pp. 199-221)
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Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames Reijmersdal, E.A. van; Rozendaal, E. ; Buijzen, M.A.2012, Article / Letter to editor (Journal of Interactive Marketing, vol. 26, iss. 1, (2012), pp. 33-42)
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Brand prominence in advergames: Effects on children's explicit and implicit memory Reijmersdal, E.A. van; Rozendaal, E. ; Buijzen, M.A.2012, Part of book or chapter of book (Eisend, M.; Langner, T.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends, pp. 321-329)
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Children's understanding of advertisers' persuasive tactics Rozendaal, E. ; Buijzen, M.A. ; Valkenburg, P.M.2011, Article / Letter to editor (International Journal of Advertising, vol. 30, iss. 2, (2011), pp. 329-350)
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Reconsidering advertising literacy as a defense against advertising effects Rozendaal, E. ; Lapierre, M.A.; Reijmersdal, E.A. van; Buijzen, M.A.2011, Article / Letter to editor (Media Psychology, vol. 14, iss. 4, (2011), pp. 333-354)
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Comparing children's and adults' cognitive advertising competences in the Netherlands Rozendaal, E. ; Buijzen, M.A. ; Valkenburg, P.M.2010, Article / Letter to editor (Journal of Children and Media, vol. 4, iss. 1, (2010), pp. 77-89)
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Reclame 2010, Part of book or chapter of book (Haan, J. de; Pijpers, R. (ed.), Contact! Kinderen en nieuwe media, pp. 121-138)
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Do children's cognitive advertising defenses reduce their desire for advertised products? Rozendaal, E. ; Buijzen, M.A. ; Valkenburg, P.M.2009, Article / Letter to editor (Communications, vol. 34, iss. 3, (2009), pp. 267-303)
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Reclamewijsheid in ontwikkeling: Een vergelijking van de cognitieve reclamevaardigheden van kinderen en volwassenen Rozendaal, E. ; Buijzen, M.A. ; Valkenburg, P.M.2008, Article / Letter to editor (Tijdschrift voor Communicatiewetenschap, vol. 36, iss. 4, (2008), pp. 270-283)
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Parent versus child reports of parental advertising mediation: Exploring the meaning of agreement Buijzen, M.A. ; Rozendaal, E. ; Moorman, M.; Tanis, M.2008, Article / Letter to editor (Journal of Broadcasting and Electronic Media, vol. 52, iss. 4, (2008), pp. 509-525)
Now showing items 1-40 of 40
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