2018, Article in monograph or in proceedings (Gangadharbatla, H. (ed.), The Proceedings of the 2018 Conference of the American Academy of Advertising, pp. 121)
2015, Part of book or chapter of book (Banks, I.B.; Pelsmacker, P. de; Okazaki, S. (ed.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising, pp. 191-201)
2012, Part of book or chapter of book (Eisend, M.; Langner, T.; Okazaki, S. (ed.), Advances in advertising research. Vol. 3: Current insights and future trends, pp. 321-329)