2016, Article in monograph or in proceedings (Arnhem, M. van; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie II. Een colloquium over universitair taalvaardigheidonderwijs, pp. 4-14)
2014, Article in monograph or in proceedings (Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), pp. USB)
2013, Part of book or chapter of book (Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV). The changing roles of advertising, pp. 351-364)
2012, Article in monograph or in proceedings (Rosengren, S.; Dahlén, M. (ed.), Proceedings of the 11th International Conference on Research in Advertising (ICORIA), pp. USB)
2011, Article in monograph or in proceedings (Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA), pp. CD-rom)
2007, Part of book or chapter of book (Garzone, G.; Ilie, C. (ed.), The use of English in institutional and business settings. An intercultural perspective, pp. 79-98)