Browsing by Author "Nederstigt, U."

Advertising in a foreign language or the consumers’ native language

Nederstigt, U. ; Hilberink-Schulpen, B.J.H.

2017, Article / Letter to editor (Journal of International Consumer Marketing, (2017))

EFL Academic writing. What should Dutch business communication students learn?

Meurs, Frank van ; Hendriks, B.C. ; Planken, B.C. ; Barasa, S.N.; Groot, E.B. de ; Nederstigt, U.

2016, Article in monograph or in proceedings (Arnhem, M. van; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie II. Een colloquium over universitair taalvaardigheidonderwijs, pp. 4-14)

Does the use of a foreign language influence attention and genre-specific viewing patterns for job advertisements? An eye-tracking study

Hilberink-Schulpen, B.J.H. ; Nederstigt, U. ; Meurs, W.F.J. van ; Alem, E. van

2016, Article / Letter to editor (Information Processing & Management, vol. 52, iss. 6, (2016), pp. 1018-1030)

Does the use of a foreign language in print advertisements manage to attract consumers' attention? An eye-track study

Hilberink-Schulpen, B.J.H. ; Nederstigt, U. ; Meurs, Frank van

2014, Article in monograph or in proceedings (Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), pp. USB)

Cultural Differences? Visual Metaphor in Advertising. Comprehension and Tolerance for Ambiguity in Four European Countries

Hooft, A.P.J.V. van ; Mulken, M.J.P. van ; Nederstigt, U.

2014, Part of book or chapter of book (Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV), pp. 351-364)

Grammatical preferences in aspect marking in first language and second language: The case of first language Dutch, English, and German and first language Dutch and second language English, and first language Dutch and second language German

Hilberink-Schulpen, B.J.H. ; Nederstigt, U. ; Starren, M.B.P.

2014, Article / Letter to editor (Applied Psycholinguistics, vol. 35, iss. 06, (2014), pp. 969-1000)

Finding the tipping point: Visual metaphor and conceptual complexity in advertising

Mulken, M.J.P. van ; Hooft, A.P.J.V. van ; Nederstigt, U.

2014, Article / Letter to editor (Journal of Advertising, vol. 43, iss. 4, (2014), pp. 333-343, article 2)

Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries

Hooft, A.P.J.V. van ; Mulken, M.J.P. van ; Nederstigt, U.

2013, Part of book or chapter of book (Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV). The changing roles of advertising, pp. 351-364)

Visual metaphor in advertising: Comprehension and tolerance of ambiguity

Hooft, A.P.J.V. van ; Mulken, M.J.P. van ; Nederstigt, U.

2012, Article in monograph or in proceedings (Rosengren, S.; Dahlén, M. (ed.), Proceedings of the 11th International Conference on Research in Advertising (ICORIA), pp. USB)

Visual metaphor in advertising: Do complexity and culture matter?

Hooft, A.P.J.V. van ; Mulken, M.J.P. van ; Nederstigt, U.

2011, Article in monograph or in proceedings (Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA), pp. CD-rom)

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

Gerritsen, M. ; Nickerson, C. ; Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Korzilius, H.P.L.M. ; Nederstigt, U. ; Starren, M.B.P. ; Crijns, R.M.J.

2010, Article / Letter to editor (Journal of Global Marketing, vol. 23, iss. 4, (2010), pp. 349-365)

English in product advertisements in Belgium, France, Germany, the Netherlands and Spain

Gerritsen, M. ; Nickerson, C. ; Hooft, A.P.J.V. van ; Meurs, W.F.J. van ; Nederstigt, U. ; Starren, M.B.P. ; Crijns, R.M.J.

2007, Article / Letter to editor (World Englishes, vol. 26, iss. 3, (2007), pp. 291-315)

English in print advertising in Germany, Spain and the Netherlands: frequency of occurence, comprehensibility and the effect on corporate image

Gerritsen, M. ; Nickerson, C. ; Brandt, C. van den ; Crijns, R.M.J. ; Domínguez Rodríguez, N. ; Meurs, W.F.J. van ; Nederstigt, U.

2007, Part of book or chapter of book (Garzone, G.; Ilie, C. (ed.), The use of English in institutional and business settings. An intercultural perspective, pp. 79-98)