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Full Text	Issue Date	Title	Author(s)
	2011	Mental simulation in an advertising context: A process focused versus an outcome focused approach	Groot, Stefan de; Birgelen, M.J.H. van; Horváth, C.
	2011	Why Peter should not retire - An empirical analysis of Peter's publications and citations	Horváth, C.; Paap, R.
	2010	Measures of Compulsive Buying : Applications and Recommendations	Horváth, C.; Adigüzel, F.
	2010	A cross-cultural comparison of brand extension success factors: A meta-study	Henseler, J.; Horváth, C.; Sarstedt, M.; Zimmermann, L.
	2010	Seasonal patterns in slot-machine gambling in Germany	Horváth, C.; Günther, A.; Paap, R.
	2009	The choice of preventive self-control strategies for compulsive buying behavior: a phenomenological approach	Horváth, C.; Adiguzel, F.; Bloemer, J.M.M.; Ziere, E.; Zinkhan, G.
	2009	A Cross-Cultural Comparison of Success Factors of Brand Extensions : A Meta Study	Henseler, J.; Horváth, C.
	2008	Pooling data for the analysis of dynamic marketing systems	Horváth, C.; Wieringa, J.E

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