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Full Text	Issue Date	Title	Author(s)
	2011	Customer orientation and future market focus in NSD	Hillebrand, B.; Kemp, R.G.M.; Nijssen, E.J.
	2011	Exploring antecedents of experimentation and implementation of the balanced scorecard	Braam, G.J.M.; Nijssen, E.J.
	2011	Exploring CRM effectiveness: an institutional theory perspective	Hillebrand, B.; Nijholt, J.J.; Nijssen, E.J.
	2009	Consumer worldmindedness and consumer cosmopolitanism: Comparing two scales	Tommel, G.; Nijssen, E.J.; Birgelen, M.J.H. van
	2008	Exploring the antecedents of Balanced Scorecard adoption as a performance measurement and strategic management system	Braam, G.J.M.; Nijssen, E.J.
	2006	Exploring Product and Service Innovation Similarities and Differences	Nijssen, E.J.; Hillebrand, B.; Vermeulen, P.A.M.; Kemp, R.
	2006	ERP use: exclusive or complemented?	Elbertsen, L.; Benders, J.G.J.M.; Nijssen, E.J.
	2005	Customer Relationship Management. A strategic perspective	Nijssen, E.J.
	2005	Towards a better understanding of Product and service similarities and differences	Nijssen, E.J.
	2005	Marketingstrategie : de theorie in praktijk gebracht: hoe effectief kiezen voor superieure klantwaarde?	Frambach, R.; Nijssen, E.J.
	2005	An integrative model of innovation for new products and services: in search of differences and similarities	Hillebrand, B.; Nijssen, E.J.; Vermeulen, P.A.M.; Kemp, R.
	2005	Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation	Nijssen, E.J.; Hillebrand, B.; Vermeulen, P.A.M.
	2005	Brand Extensions: A Manager's Perspective	Nijssen, E.J.; Agustin, C.
	2004	Understanding the role of willingness to cannibalize in new service development	Nijssen, E.J.; Hillebrand, B.; Vermeulen, P.A.M.; Kemp, R.
	2004	Performance Effects of Using the Balanced Scorecard	Braam, G.J.M.; Nijssen, E.J.
	2004	Examining the animosity model in a country with a high level of foreign trade	Nijssen, E.J.; Douglas, S.P.
	2004	New service development and willingness to cannibalize capabilities, investments, and sales	Nijssen, E.J.; Hillebrand, B.; Vermeulen, P.A.M.; Kemp, R.
	2003	On the use of 'borrowed' scales in cross-national research: a cautionary note.	Douglas, S.P.; Nijssen, E.J.
	2001	Why satisfaction doesn't buy loyalty : the role of industry context effects	Nijssen, E.J.
	1997	Private label : vriend of vijand?	Verhoef, P.; Nijssen, E.J.; Sloot, L.M.

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