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| Title: | How websites can create trust : the mechanisms that build initial trust in e-commerce environments |
| Author(s): | Driessen, P.H. (101286767)
Birgelen, M.J.H. van (181431122)
Rongen, Eric |
| Publication year: | 2011 |
| Document type: | Article in monograph or in proceedings |
| Book title: | 2011 INFORMS Marketing Science Conference |
| Publisher: | [S.l. : s.n.] |
| Annotation: | 2011 INFORMS Marketing Science Conference, 9 juni 2011 |
| Subject: | Responsible Organization |
| Organization: | Marketing |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/95284
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