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| Title: | Exploring CRM effectiveness: an institutional theory perspective |
| Author(s): | Hillebrand, B. (101286783)
Nijholt, J.J. (298983664)
Nijssen, E.J. (074979701) |
| Publication year: | 2011 |
| Document type: | Article / Letter to editor |
| Journal: | Journal of the Academy of Marketing Science |
| ISSN: | 0092-0703 |
| Volume: | vol. 39 |
| Issue: | iss. 4 |
| Start page: | p. 592 |
| End page: | p. 608 |
| Number of pages: | 17 p. |
| Related link(s): | http://dx.doi.org/10.1007/s11747-011-0248-3 |
| Subject: | Responsible Organization |
| Organization: | Marketing
Strategisch Personeelsmanagement
Marketing - t/m 2007 |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/95241
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