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| Title: | All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size |
| Author(s): | Garnefeld, I.J. Helm, S. Eggert, A. Tax, S. |
| Publication year: | 2011 |
| Document type: | Article in monograph or in proceedings |
| Book title: | Proceedings of the 40th EMAC Conference |
| Publisher: | Ljubljana : [s.n.] |
| Annotation: | 40th EMAC Conference |
| Subject: | Responsible Organization |
| Organization: | Marketing |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/95132
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