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Title: All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size
Author(s): Garnefeld, I.J.
Helm, S.
Eggert, A.
Tax, S.
Publication year: 2011
Document type: Article in monograph or in proceedings
Book title: Proceedings of the 40th EMAC Conference
Publisher: Ljubljana : [s.n.]
Annotation: 40th EMAC Conference
Subject: Responsible Organization
Organization: Marketing
Appears in Collections:Academic bibliography

Please use this identifier to cite or link to this item: http://hdl.handle.net/2066/95132

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