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| Title: | Referral Behavior in Member-gets-member campaigns: The Role of Premium Size and Tie Strength |
| Author(s): | Henseler, J. (234632577)
Hassenburs, A.-K.
Birgelen, M.J.H. van (181431122) |
| Publication year: | 2011 |
| Document type: | Article in monograph or in proceedings |
| Book title: | 40th EMAC conference |
| Publisher: | Ljubljana, Slovenia : [s.n.] |
| Annotation: | 40th EMAC conference, 24 mei 2011 |
| Subject: | Relational Enterprise |
| Organization: | Marketing |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/91376
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