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| Title: | Explaining consumer intentions to adopt online consumer reviews |
| Author(s): | Birgelen, M.J.H. van (181431122)
Robben, R.
Henseler, J. (234632577) |
| Publication year: | 2010 |
| Document type: | Article in monograph or in proceedings |
| Book title: | Proceedings of the 39th Conference of the European Marketing Academy |
| Publisher: | Copenhagen, Denmark : [s.n.] |
| Annotation: | 39th Conference of the European Marketing Academy, 1 juni 2010 |
| Subject: | Relational Enterprise |
| Organization: | Marketing |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/86809
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