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| Title: | M. de Mooij, Global marketing and advertising. Understanding cultural paradoxes. Thousand Oaks, CA : Sage, 2000. ISBN 0-8039-5970-2 |
| Author(s): | Hoeken, J.A.L. (111050359) |
| Publication year: | 2000 |
| Document type: | Book review |
| ISSN: | 0341-2059 |
| Volume: | vol. 25 |
| Start page: | p. 350 |
| End page: | p. 352 |
| Annotation: | Bespreking van: M. de Mooij,Global marketing and advertising. Understanding cultural paradoxes Thousand Oaks, CA:Sage ,2000 0 8039 5970 2 |
| Subject: | Taal en maatschappij |
| Organization: | Bedrijfscommunicatie |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/82898
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