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 | author's version | 153.67 kB | Adobe PDF | View/Open |
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| Title: | Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events |
| Author(s): | Henseler, J. (234632577)
Bradley, W.
Vreede, D. |
| Publication year: | 2009 |
| Document type: | Article / Letter to editor |
| Journal: | International Journal of Sports Marketing and Sponsorship |
| ISSN: | 1464-6668 |
| Volume: | vol. 10 |
| Issue: | iss. 3 |
| Start page: | p. 244 |
| End page: | p. 251 |
| Number of pages: | 8 p. |
| Subject: | Relational Enterprise |
| Organization: | Marketing |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/82585
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