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Title: Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking
Author(s): Hornikx, J.M.A. ; O'Keefe, D.J.
Publication year: 2009
In: Beck, C.S. (ed.), Communication yearbook 33, pp. 38-71
Publisher: New York : Lawrence Erlbaum
ISBN: 9780415999618
Publication type: Part of book or chapter of book

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/79400   http://hdl.handle.net/2066/79400

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Subject: Professional Communication
Organization: Bedrijfscommunicatie
Book title: Beck, C.S. (ed.), Communication yearbook 33
Page start: p. 38
Page end: p. 71

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