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Fulltext:
302410.pdf
Format:
PDF
Description:
publisher's version
Fulltext:
79400.pdf
Format:
PDF
Description:
publisher's version
Embargo:
until further notice
Title:
Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking
Author(s):
Hornikx, J.M.A.
;
O'Keefe, D.J.
Publication year:
2009
In:
Beck, C.S. (ed.), Communication yearbook 33, pp. 38-71
Publisher:
New York : Lawrence Erlbaum
ISBN:
9780415999618
Publication type:
Part of book or chapter of book
Please use this identifier to cite or link to this item :
http://hdl.handle.net/2066/79400
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Editor(s):
Beck, C.S.
Subject:
Professional Communication
Organization:
Communicatie- en informatiewetenschappen
Former Organization:
Bedrijfscommunicatie
Book title:
Beck, C.S. (ed.), Communication yearbook 33
Page start:
p. 38
Page end:
p. 71
This item appears in the following Collection(s)
Faculty of Arts
[19579]
Open Access publications
[43553]
Freely accessible full text publications
Electronic publications
[67950]
Freely accessible full text publications plus those not yet available due to embargo
Academic publications
[154506]
Academic output Radboud University
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