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| Title: | E-tail Brand Equity : Scale Development and Validation |
| Author(s): | Furrer, O.F.G. (255807945)
Christodoulides, G. (272494895)
Chernatony, L. de (237715961)
Shiu, E.
Abimbola, T. |
| Publication year: | 2004 |
| Document type: | Article in monograph or in proceedings |
| Book title: | Hanmer-Lloyd, S.; Page, J. (eds.), Virtue in marketing : proceedings of the Academy of Marketing Doctoral Colloquium, 5 & 6 July 2004, University of Gloucestershire Business School |
| ISBN: | 1861741480
9781861741486 |
| Start page: | p. CD-ROM |
| Publisher: | Cheltenham : Business School |
| Annotation: | An earlier version of the paper has been published in the Birmingham Business School Working Paper Series |
| Subject: | Relationship Management |
| Organization: | Strategie - t/m 2007 |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/67342
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