|
DSpace at RU >
University Library >
Academic bibliography >
| Title: | Moving Away from Short-Term Performance Measurement Online : A New Metric of Brand Equity |
| Author(s): | Christodoulides, G. (272494895)
Chernatony, L. de (237715961)
Furrer, O.F.G. (255807945) |
| Publication year: | 2007 |
| Document type: | Article in monograph or in proceedings |
| Book title: | Proceedings of the Academy of Marketing Science Annual Conference, Coral Gables, Florida, 2007, 11-15 April |
| Publisher: | [S.l.] : Academy of Marketing Science |
| Annotation: | 2007 Academy of Marketing Science Conference |
| Subject: | Relationship Management |
| Organization: | Strategie - t/m 2007 |
| Appears in Collections: | Academic bibliography
|
|
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/47284
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|
|
