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| File |
Description |
Size | Format |
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 | Publisher's version | 138.97 kB | Adobe PDF | Under Embargo
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| Title: | Brand Extensions: A Manager's Perspective |
| Author(s): | Nijssen, E.J. (074979701)
Agustin, C. |
| Publication year: | 2005 |
| Document type: | Article / Letter to editor |
| Journal: | The Journal of Brand Management |
| ISSN: | 1350-231X |
| Volume: | vol. 13 |
| Issue: | iss. 1 |
| Start page: | p. 33 |
| End page: | p. 49 |
| Related link(s): | http://dx.doi.org/10.1057/palgrave.bm.2540244 |
| Subject: | Relationship Management |
| Organization: | Marketing - t/m 2007 |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/47199
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