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| File |
Description |
Size | Format |
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 | publisher's version | 210.55 kB | Adobe PDF | Under Embargo
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| Title: | Conceptualising and Measuring the Equity of Online Brands |
| Author(s): | Christodoulides, G. (272494895)
Chernatony, L. de (237715961)
Furrer, O.F.G. (255807945)
Shiu, E.
Abimbola, T. |
| Publication year: | 2006 |
| Document type: | Article / Letter to editor |
| Journal: | Journal of Marketing Management |
| ISSN: | 0267-257X |
| Volume: | vol. 22 |
| Issue: | iss. 7 |
| Start page: | p. 799 |
| End page: | p. 826 |
| Related link(s): | http://dx.doi.org/10.1362/026725706778612149 |
| Subject: | Relationship Management |
| Organization: | Strategie - t/m 2007 |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/45660
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