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| Title: | Does the Value to Defer Switching Lead to Loyalty in Relationships? Insights from Real Options Theory |
| Author(s): | Roemer, J.
Henseler, J. (234632577)
Avlonitis, G.J. |
| Publication year: | 2006 |
| Document type: | Interactive resource |
| Book title: | Proceedings of the 32nd European Marketing Academy Annual Conference (EMAC), Glasgow, Scotland, May 20-23, 2003 |
| Start page: | p. CD-ROM |
| Publisher: | Glasgow : University of Strathclyde |
| Subject: | Relationship Management |
| Organization: | Marketing - t/m 2007 |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/45650
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