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| Title: | Developing and Validating a Multidimensional Consumer Based Brand Equity Scale for Internet Service Brands |
| Author(s): | Furrer, O.F.G. (255807945)
Christodoulides, G. (272494895)
Chernatony, L. de (237715961) |
| Publication year: | 2007 |
| Document type: | Commission report or memorandum |
| Subject: | Relationship Management |
| Organization: | Strategie - t/m 2007 |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/45206
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