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| Title: | The persuaviviness of cultural value appeals in international advertising |
| Author(s): | Sanderse, W. (30445821X)
Hendriks, B.C. (126587116)
Brandt, C. van den (087185377) |
| Publication year: | 2006 |
| Document type: | Part of book or chapter of book |
| Book title: | Crijns, R. ;Thalheim, J. (ed.), Kooperation und Effizienz in der Unternehmenskommunikation. Inner- und ausserbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität |
| ISBN: | 3835060244 |
| Start page: | p. 234 |
| End page: | p. 244 |
| Series: | Europäische Kulturen in der Wirtschaftskommunikation ; 8 |
| Publisher: | Wiesbaden : Deutscher Universitäts Verlag |
| Subject: | Professional Communication |
| Organization: | Bedrijfscommunicatie |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/43391
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