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| Title: | Advertising across cultures: the effectiveness of localization strategies in product ads on target group attitudes towards the ad and the product |
| Author(s): | Planken, B.C. (183105249)
Meurs, F. van (074991841)
Cobussen, M. |
| Publication year: | 2006 |
| Document type: | Conference lecture |
| Annotation: | Oslo
ABC 8the European Convention |
| Subject: | Professional Communication |
| Organization: | Bedrijfscommunicatie |
| Appears in Collections: | Academic bibliography
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2066/41483
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